Music Video of the Week
INSTA IDA
Selected 11 February 2022
INSTA IDA
“TERO RISTI”
Directed by Stefan Nacke
Likes, likes, likes… Introducing the star of this Music Video of the Week : Insta Ida from techno producer Tero Risti’s eponymous title.
Thanks to video artist Stefan Nacke’s tremendous work, we get to see Ida’s dedication to her online followers grow into a suffocating obsession for likes. Though Ida was born from outstanding, bold, 3D images, she ends up stuck in a 2D interface made of her own self-absorption.
How far will she go in her attempt to transcend this virtual prison? What about us? How far would we go?
Credits
- ARTISTTero Risti
- DIRECTORStefan Nacke
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